New Delhi, India – E-commerce giant Amazon is gearing up to launch a new fashion and lifestyle vertical in India, named ‘Bazaar’, which will focus on offering trendy, unbranded products at affordable prices.
In a recent communication sent to its partners, Amazon revealed that Bazaar will be a special store where vendors can sell their products without any additional charges. The company emphasized that Bazaar will provide a platform for customers to easily discover and purchase these products.
The items available on Bazaar will be priced under Rs 600, making them accessible to a wide range of consumers. Additionally, Amazon assured sellers that Bazaar will grant them access to millions of customers, offer hassle-free delivery, and impose zero referral fees.
This move comes as Amazon continues to expand its presence in the Indian e-commerce market, which is known for its price-sensitive consumers. By introducing Bazaar, Amazon aims to cater to the growing demand for affordable, trendy fashion and lifestyle products.
Meanwhile, Amazon’s net sales for the holiday quarter ending December 31, 2023, saw a 14% increase to $170 billion compared to the same period in 2022. The company’s CEO, Andy Jassy, described the past holiday season as “record-breaking.” Additionally, net income surged to $10.6 billion in the fourth quarter of 2023, compared to $0.3 billion in the fourth quarter of 2022. Amazon Web Services (AWS) segment sales also saw a 13% year-over-year increase to $24.2 billion.
The launch of Bazaar underscores Amazon’s commitment to providing diverse and affordable shopping options to its customers in India, while also creating new opportunities for sellers in the fashion and lifestyle segment.
