February 5, 2024
In a groundbreaking move, artificial intelligence is not just changing the landscape of Indian fashion but becoming your go-to personal stylist. No more frantic messages to friends from trial rooms; enter AI to guide you through the ever-evolving world of fashion.
Leading the charge is Myntra, the popular fashion e-commerce platform, which introduced cutting-edge AI features in 2023. Among them, ‘MyFashionGPT’ and ‘Maya’ stand out. While ‘Maya’ is an interactive ChatGPT-powered assistant providing instant fashion tips, ‘MyFashionGPT’ suggests products based on your inquiries, though with some limitations tied to the platform’s inventory.
But Myntra isn’t the only player in this fashion-forward AI movement. Enter ‘Aiuta,’ another personal AI stylist that not only answers your fashion queries but also helps you make wise purchases, suggests outfit pairings, and elevates your style game. Premium features include live stylist advice, unlimited style generation, and shopping assistance, available for a subscription fee.
Fashion professionals and designers in India are also embracing AI to streamline various processes. From creating collections to managing supply chains, AI is proving to be a valuable asset. Ravi Gupta, creative director at Gargee Designer’s, attests to AI’s power, stating that tools like ChatGPT-4 have significantly sped up design processes and research tasks.
International brands like Urbanic are leveraging AI in their supply chain, focusing on digitalizing processes from design to sampling. AI’s application in marketing is also noteworthy, with AJIO partnering with Megalodon, an AI marketing communications company, to enhance creativity and customer engagement.
Amazon Fashion, on the other hand, is using AI to improve the customer shopping experience. With personalized size recommendations, re-imagined size charts, and fit insights, customers receive real-time suggestions for the best-fitting size.
AI isn’t just about enhancing business operations; it’s also making strides in customer interaction. Personalized recommendation models powered by AI feed customers with relevant products based on their preferences, ultimately improving customer satisfaction.
Looking ahead, designers like Ridhi Mehra and industry experts are eyeing AI’s potential in achieving sustainability goals. By digitalizing processes and building virtual sampling libraries, fashion brands aim to keep their environmental footprints in check.
As the AI revolution continues to unfold in the Indian fashion landscape, it seems the future is not just wearable but also sustainable and stylistically savvy. Are you ready to let AI be your fashion accomplice? The future of Indian fashion awaits, and AI is leading the way.
