New Delhi, : Saritoria, the Delhi-based pre-loved clothing platform dedicated to sustainable fashion, has partnered with Bollywood actress Bhumi Pednekar to present a curated collection of clothing from her personal wardrobe. This collaborative effort not only offers the public an exclusive opportunity to shop directly from the actress’s closet but also serves as a powerful initiative to promote sustainable fashion practices.
Founder of Saritoria, Shehlina Soomro, emphasized the alignment of values between the platform and Bhumi Pednekar, lauding the actress as a passionate advocate for environmental conservation. Soomro expressed admiration for Pednekar’s commitment to the cause and commended her active involvement in furthering Saritoria’s mission to make pre-loved fashion a preferred choice for everyone. The actress’s wardrobe, now available on Saritoria, features a diverse selection of brands catering to the modern millennial or Gen Z, ranging from ultra high-end labels like Jacquemus to more accessible options such as House of CB.
“Bhumi Pednekar is a true representation of the modern working woman, and we believe that our community can easily relate to her. This collaboration marks a significant step towards making sustainable choices in fashion not only trendy but also accessible,” remarked Shehlina Soomro.
With a user base exceeding 10,000, Saritoria aims to capitalize on the growing demand for pre-loved luxury and premium fashion items. The platform envisions establishing hubs across India in the next five years, seeking to expand both its user and seller base.
Bhumi Pednekar, expressing her support for Saritoria’s unique approach, noted the limited availability of platforms offering vintage and thrifted pieces in India. She highlighted Saritoria as a pioneer in this space, praising its aesthetic and vision.
Saritoria specializes in offering second-hand clothing for both men and women, featuring renowned brands like Hermes, Sabyasachi, Manish Malhotra, Tarun Tahiliani, Anita Dongre, and Anamika Khanna, among others. Launched in 2020, the platform aims to empower South Asian individuals worldwide to contribute to the global circular economy through sustainable fashion choices. The collaboration with Bhumi Pednekar underscores the growing momentum towards eco-conscious fashion in India.
